Career Skills & Technologies Education HI+AI Solutions
Data & AI · Founder & CEO · Vienna

Markus
Höfling

From engineering and business to data and AI.

HI+AI Solutions
Markus Höfling, Data & AI Consultant, Vienna
Career

Engineering meets business — and both meet data, analytics, and AI. From measurement technology through Deloitte to founding a data and AI company.

Early 2000s
Westinghouse Electric
Measurement Technician · Team Lead · Germany

Testing signal processing systems in nuclear power plants under TÜV supervision. Leading inspection teams of up to 10 technicians at German nuclear sites. Highly critical environment, highest quality standards.

Measurement Technology Nuclear Power TÜV Team Leadership
Second half of the 2000s
Deloitte
Tax Advisory · Corporate Tax Law · Vienna

International tax law and transfer pricing for multinational corporations — with a focus on the tax-compliant valuation of intercompany services and transactions.

Transfer Pricing OECD Corporate Tax Law
Early 2010s
Martensii
Founder & CEO

Martensii integrates fusion artworks into products, each piece a unique art object made from memories and personal moments. Independent development of brand, product, and production, including full e-commerce setup.

Founder E-Commerce Product Development Brand Building
Martensii — Product Poster
Martensii — Products
Martensii — Products
Mid 2010s to early 2020s
E-Commerce & Data
E-Commerce Consultant · Analytics & Data Consulting

Starting as an e-commerce consultant, with a rapidly growing focus on data and analytics. Built price intelligence engines, data lakes, and business intelligence systems. Fully automated AI trading engine with over 1,000,000 developed and tested algorithms.

E-Commerce Business Intelligence Data Engineering AI Algorithms Price Intelligence
E-Commerce Analytics — Data Driven Marketing
E-Commerce Analytics — Data Lake
AI Trading Engine — Project Overview
AI Trading Engine — Interactive Reports
From around 2020
Data Platform & Machine Learning
Founder · Data Analytics GmbH

Development and sales of data analytics systems and AI-powered solutions for businesses. Data platform, machine learning, and intelligent analysis tools, with the goal of turning data into real business value.

Data Platform Machine Learning Data Science Azure Business Simulation
E-Commerce & Web Analytics — 360° Analytics Cockpit
Business Simulation AI — Scenario Analysis
Global Marketplace — Serendipity Data Analytics
Since 2025
HI+AI Solutions Current
Founder & CEO

HI+AI Solutions helps businesses make meaningful use of data, analytics, and artificial intelligence, personally guided, hands-on, and ready to deploy. Two service areas: Data & Analytics covering BI, analysis, and dashboards, and AI Services covering AI systems, automation, and virtual departments. Everything from a single source, technology-agnostic, over 15 years of experience.

AI Departments Data Strategy AI Services Data & Analytics Austrian SMEs
HI+AI AI Studio
HI+AI AI Studio 2
HI+AI BI Solutions
HI+AI AI Services
HI+AI AI Services
HI+AI AI Services
HI+AI AI Services
HI+AI AI Services
HI+AI AI Services
HI+AI Overview 1
HI+AI Overview 2
HI+AI Overview 3
Tools & Technologies
Programming
Python R SQL PostgreSQL JavaScript HTML / CSS Linux / Bash Git
Data & BI
Power BI Tableau Looker Studio Apache Superset Power Query Pandas / NumPy Jupyter Quarto GA4 Matomo dbt
AI & Automation
Claude API Anthropic MCP OpenAI GPT LangChain AI Agents Vector Databases Ollama n8n Make Prompt Engineering RAG / Embeddings ML / Forecasting
Cloud & Infrastructure
Microsoft Azure Google Cloud AWS Docker GitHub Actions Redis FastAPI Apache Airflow WordPress
Business & Strategy
Business Planning Controlling Cost Accounting Financial Statement Analysis Transfer Pricing KPI-Design Budgeting
Leadership & Collaboration
Team Leadership Project Management Stakeholder Management Client Advisory Workshop Facilitation Presentation Intercultural
Education
WU Wien
Business Administration · Tax Law · Financial Accounting · Management Accounting
Columbia University
Exchange Year · NYC
HarvardX
Data Science & ML
HTL Donaustadt
Communications Engineering